Revamped Isracard's home app to align with their new brand identity: "Isracard, a partner in financial opportunities and growth." The redesign addressed the previous version's complex user experience and unclear hierarchy.
The challenge
Transform Isracard from a credit company to an economic growth partner by turning the mobile app into an effective financial management tool, simplifying a complex financial application for daily use, and designing an information architecture supporting economic growth and product sales.The solution
In the product redesign, the hamburger menu was removed and replaced with four main tabs. A "Status" tab was introduced to provide an overview of financial products, while a "Transactions" tab was developed with enhanced sorting and filtering capabilities. Actions were centralized in the "Actions" tab, and personalized financial services and benefits were integrated into the "Opportunities" tab.